ActiveCampaign Full Review: The Pros & Cons of the ActiveCampaign Platform (2019)

Do more with email marketing through Active Campaign

What is ActiveCampaign?

ActiveCampaign is an email marketing, sales automation, marketing automation, and CRM software platform for businesses and is based in Chicago, Illinois.

It was founded by Jason VandeBoom in 2003. Surprisingly, they started as a consulting firm, and then as an on-premise software provider, helping small and midsize businesses automate their marketing tasks and manage their contacts.

In 2013 however, the company transitioned from on-premise software to a software as a service business focused on marketing and sales automation.

Key Features of active campaign

  • Marketing automation
  • Smart auto responders
  • Built-in integrations with over 200 external services
  • Drag and drop email designer
  • Track your contacts onsite and in your apps
  • Campaign, contact, as well as list reporting
  • Track where your contacts live or travel
  • Add live ecommerce data and even videos to your emails
  • SMS marketing
  • Free phone, live chat, as well as email support
  • Send newsletters
  • CRM & Sales automation
  • We find contacts based on age, gender, and location
  • Advanced segmentation and targeting
  • Automated series
  • Dynamic (as well as conditional) email content
  • Social media monitoring as well as reaction automations
  • Free email templates
  • Build custom forms for your landing pages
  • Free one-on-one training

How much does active campaign cost?

See below for the complete list of active campaign’s pricing plans and the corresponding inclusions.

The lite plan includes the following:

  • Unlimited sending
  • Email Marketing
  • Send Newsletters
  • Marketing Automation
  • Chat & Email Support
  • Up To 3 Users

The plus plan includes everything from Lite plus the following:

  • Unlimited sending
  • CRM w/ Sales Automation
  • Contact & Lead Scoring
  • Deep Data Integrations
  • Custom User Permissions
  • Custom Domain
  • Custom Branding
  • One on One Training
  • SMS Marketing
  • Up to 25 users

The professional plan includes everything from Plus plan plus the following:

  • Unlimited sending
  • Site Messaging
  • Attribution
  • Predictive Sending
  • Win Probability
  • Up to 50 users

The enterprise plan includes Everything from Professional plus the following:

  • Unlimited sending
  • Custom Reporting (Beta)
  • Custom Mailserver Domain
  • Dedicated Account Rep
  • In-depth Onboarding
  • Free Design Services
  • Free Social Data
  • Phone Support
  • Uptime SLA
  • Unlimited Users

What are the advantages and disadvantages of using Active Campaign?


  • Main focus on automation, it’s super powerful and better than ConvertKit because it has more options
  • Really great support
  • Subscriber management is great as it’s workflow is based on tags and lists which adds more options
  • Built in with simple CRM that allows you to manage customers, track history and more
  • Email editor offers more templates and more visual options


  • Some of the features can be quite overwhelming, especially if you are new to email marketing

What are people saying about Active Campaign?

“ActiveCampaign puts a lot of time in ensuring that its customers are comfortable using the software. The software has been very easy to use and customer service is impeccable. Pricing is just perfect (actually really good for what you get). I can’t recommend any other company in this space and category.” – Felix

The product just gets better and better, and for us, a small boutique marketing company, it is the one tool we can offer our small business clients that incorporates automated email marketing as well as a functioning CRM. These are the two most important tools a small business can have in their toolbox giving them a real chance of future growth.” – Jon

“Setting Activecampaign for a client with a limited budget and limited technical skills, we were able to set up and automate many of the lead funnels for this B2B SAAS company. The tools are comparable to what you’ll pay 10X for, and one of the features I love about Activecampaign are their Marketing Automation Workflows – allowing you to setup, segment, and activate the inactive. By using this tool, we achieved 25% open rates in the HR industry where 10% is often average; by integrating the online tools with our inbound marketing Team – both phone and online support – we were able to increase sales Demos 10X over the previous 6 months because Activecampaign helped us motivate the inactive, as well as those who take action. One of the tools I recommend most to clients is Activecampaign because it’s performance marketing at a reasonable price.” – Declan

“ActiveCampaign saves me time and helps me stay organized with our marketing and sales efforts, which in turn leads to landing more accounts and deals. It would be my choice for most sales professionals who also find value in email marketing and automation functions.” – Angela

“ActiveCampaign is incredible email marketing software that allows you to build powerful automations and logic into any campaign. You can assign tags based on behaviors in emails, on your website or when filling out forms. It also provides many integrations.” – Jesus

ActiveCampaign’s feature set is really hard to beat (I know, because we had some performance hiccups that had me researching alternatives); the automation tool is unequaled by any competitors, and ties in very neatly with their sales pipeline component.” – Eric

Final Thoughts on ActiveCampaign

ActiveCampaign doesn’t have a lot of faults honestly, they offer almost everything you need as a newsletter marketing tool. The reporting offers information into almost all angles, such as page visits, geo-tracking, openers and more.

Their support is really friendly, always eager to help and responsive. The knowledge base of theirs is easily searchable and actually gives you relevant results almost all the time.

TryActivate CampaignToday

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