Top 5 Best Email Marketing Services Compared (2019 Review)

https://youtu.be/fru6lBEKM1c

What is the best email marketing software?

There are a lot of email marketing software available on the internet. Each of these applications have their own unique features and as well as their advantages and disadvantages. Deciding which one to go for is easier said than done. But, fret not, we will make this process a little bit easier for you.

These are 4 leading email marketing software that you should consider: ConvertKit, Active Campaign, MailChimp and AWeber. In this article, we take a deeper look into each of these to help you make an informed decision.

ConvertKit

Key Features:

  • Email marketing features for creators
  • Grow your audience
  • Increase conversions with automated emails that feel personal
  • Organize and understand your subscribers
  • Build a system to fuel your business with easy integrations
  • Reliable support
  • We’ll help you switch tools
  • Slack Community
  • Deliverability
  • Text-based emails

Best Feature:

ConvertKit’s best feature is their Visual Automation Editor. Which help creators:

  • Create powerful, automated funnels
  • Set up the rules then let the app do the work for you
  • Customize a subscriber’s path based on their actions
  • Always know what’s next for your subscriber
  • Send targeted content to the right people at the right time
  • Easily segment your audience based on their customer journey

Pricing Plans

For up to 1,000, 3,000 and 5,000 subscribers:

  • visual automations
  • unlimited customizable forms
  • unlimited email sends
  • Subscriber tagging
  • Industry-leading deliverability
  • Reporting
  • 70+ direct integrations
  • API
  • Email and Live Chat Support

But, if you have a bigger list:

  • visual automations
  • unlimited customizable forms
  • unlimited email sends
  • Subscriber tagging
  • Industry-leading deliverability
  • Reporting
  • 70+ direct integrations
  • API
  • Email and Live Chat Support
  • free concierge migration

Advantages and Disadvantages

Pros:

  • Creating and adding forms to a website is absolutely easy, even people with limited to no experience in HTML or coding skills in general can do it
  • Setting up sequences is done with a visual editor
  • You create emails easily with their WYSIWYG builder
  • If you still run up to problems or issues, their customer service is fast, helpful and responsive
  • User interface is one of the best, it’s smooth and intuitive
  • It has an easy to use subscriber tagging functionality which you can separate them based on their interests
  • Reasonable pricing

Cons:

  • Subscriber management is not the best but works well nonetheless

Active Campaign

Key Features

  • Marketing automation
  • Smart auto responders
  • Built-in integrations with over 200 external services
  • Drag and drop email designer
  • Track your contacts onsite and in your apps
  • Campaign, contact, as well as list reporting
  • Track where your contacts live or travel
  • Add live ecommerce data and even videos to your emails
  • SMS marketing
  • Free phone, live chat, as well as email support
  • Send newsletters
  • CRM & Sales automation
  • We find contacts based on age, gender, and location
  • Advanced segmentation and targeting
  • Automated series
  • Dynamic (as well as conditional) email content
  • Social media monitoring as well as reaction automations
  • Free email templates
  • Build custom forms for your landing pages
  • Free one-on-one training

Pricing Plans

The lite plan includes the following:

  • Unlimited sending
  • Email Marketing
  • Send Newsletters
  • Marketing Automation
  • Chat & Email Support
  • Up To 3 Users

The plus plan includes everything from Lite plus the following:

  • Unlimited sending
  • CRM w/ Sales Automation
  • Contact & Lead Scoring
  • Deep Data Integrations
  • Custom User Permissions
  • Custom Domain
  • Custom Branding
  • One on One Training
  • SMS Marketing
  • Up to 25 users

The professional plan includes everything from Plus plan plus the following:

  • Unlimited sending
  • Site Messaging
  • Attribution
  • Predictive Sending
  • Win Probability
  • Up to 50 users

The enterprise plan includes Everything from Professional plus the following:

  • Unlimited sending
  • Custom Reporting (Beta)
  • Custom Mailserver Domain
  • Dedicated Account Rep
  • In-depth Onboarding
  • Free Design Services
  • Free Social Data
  • Phone Support
  • Uptime SLA
  • Unlimited Users

Advantages and Disadvantages

Pros:

  • Main focus on automation, it’s super powerful and better than ConvertKit because it has more options
  • Really great support
  • Subscriber management is great as it’s workflow is based on tags and lists which adds more options
  • Built in with simple CRM that allows you to manage customers, track history and more
  • Email editor offers more templates and more visual options

Cons:

  • Some of the features can be quite overwhelming, especially if you are new to email marketing

MailChimp

Key Features

  • Campaign Sharing on Social Media
  • Comparative Data Report
  • Distribution by Time Zone
  • Advanced Segmentation
  • Merge Tags
  • Product Recommendations
  • Ready-to-Use Campaign Templates
  • Email Designer
  • 300+ app integrations
  • Industry compliance
  • Built-in security
  • All-in-one pricing

Pricing Plans

The premium plan has advanced features for pros who need more customization.

  • 200,000+ Contacts
  • unlimited audiences
  • Audience Dashboard
  • Tags & segments
  • Contact Profiles
  • Predicted Demographics
  • Customer Lifetime Value
  • Purchase Likelihood
  • Lookalike Audience Finder
  • Address finder
  • Content Studio
  • Basic Templates
  • All Pre-Built Templates
  • Remove Mailchimp Footer
  • Custom-Coded Templates
  • Custom Domains at $99.00/year
  • Email
  • Landing Pages
  • Facebook & Instagram Ads
  • Social Posting
  • Postcards
  • Pop-up Forms
  • Retargeting Ads
  • Single-Step Automations
  • Multi-Step Custom Workflows
  • Basic Reports
  • Smart Recommendations
  • Send Time Optimization
  • Delivery by Time Zone
  • A/B Testing
  • Multivariate Testing
  • Comparative Reporting
  • Knowledge Base
  • 30 days of Email Support
  • 24/7 Email & Chat Support
  • Phone Support
  • unlimited Seats
  • 3M+ Monthly Email Sends
  • Integrations with 200+ Apps
  • Mailchimp Mobile App

The standard plan includes better insights for growing business that want more customers.

  • 100,000+ Contacts
  • 5 audiences
  • Audience Dashboard
  • Tags & segments
  • Contact Profiles
  • Predicted Demographics
  • Customer Lifetime Value
  • Purchase Likelihood
  • Lookalike Audience Finder
  • Address finder
  • Content Studio
  • Basic Templates
  • All Pre-Built Templates
  • Remove Mailchimp Footer
  • Custom-Coded Templates
  • Custom Domains at $99.00/year
  • Email
  • Landing Pages
  • Facebook & Instagram Ads
  • Social Posting
  • Postcards
  • Pop-up Forms
  • Retargeting Ads
  • Single-Step Automations
  • Multi-Step Custom Workflows
  • Basic Reports
  • Smart Recommendations
  • Send Time Optimization
  • Delivery by Time Zone
  • A/B Testing
  • Knowledge Base
  • 30 days of Email Support
  • 24/7 Email & Chat Support
  • 5 Seats
  • 1.2M+ Monthly Email Sends
  • Integrations with 200+ Apps
  • Mailchimp Mobile App

The essentials plan offers must-haves features for email senders who want added support.

  • 50,000+ Contacts
  • 3 audiences
  • Audience Dashboard
  • Tags & segments
  • Contact Profiles
  • Content Studio
  • Basic Templates
  • All Pre-Built Templates
  • Remove Mailchimp Footer
  • Custom Domains at $99.00/year
  • Email
  • Landing Pages
  • Facebook & Instagram Ads
  • Social Posting
  • Postcards
  • Pop-up Forms
  • Single-Step Automations
  • Basic Reports
  • Smart Recommendations
  • A/B Testing
  • Knowledge Base
  • 30 days of Email Support
  • 24/7 Email & Chat Support
  • 3 Seats
  • 500,000+ Monthly Email Sends
  • Integrations with 200+ Apps
  • Mailchimp Mobile App

The free plan has all the basics for businesses that are just getting started.

  • 2,000+ Contacts
  • 1 audience
  • Audience Dashboard
  • Tags & segments
  • Contact Profiles
  • Content Studio
  • Basic Templates
  • Remove Mailchimp Footer
  • Custom Domains at $99.00/year
  • Email
  • Landing Pages
  • Facebook & Instagram Ads
  • Social Posting
  • Postcards
  • Pop-up Forms
  • Single-Step Automations
  • Basic Reports
  • Smart Recommendations
  • Knowledge Base
  • 30 days of Email Support
  • 1 Seat
  • 10,000+ Monthly Email Sends
  • Integrations with 200+ Apps
  • Mailchimp Mobile App

Advantages and Disadvantages

Pros:

  • It’s FREE up to 2000 subscribers
  • Has the basic features that you need
  • Decent support and has a large community on Facebook if you need help with issues/problems

Cons:

  • Lacks features that other competitors have
  • User interface is not easy to use at first

AWeber

Key Features

  • Email Newsletters
  • Email Automation
  • Drag and Drop Editor
  • Tagging
  • HTML Templates
  • Split Testing
  • Autoresponder Follow Ups
  • RSS to Email
  • Integrations
  • Sign Up Forms
  • Email API
  • Mobile Apps
  • Customer Service
  • Subscriber Management
  • Subscriber Segmenting
  • Email Tracking
  • Email Deliverability Rate

Pricing Plans

Features of all plans include the following:

  • Unlimited Emails
  • Automation
  • Segmenting
  • Analytics
  • Customer Solutions
  • Sign Up Forms
  • Integrations
  • Image Hosting
  • 6,000+ Stock Photos
  • 700+ Email Templates
  • Edu. Resources

Advantages and Disadvantages

Pros:

  • Solid deliverability, your email will go to your subscribers inbox, not in spam
  • Very good subscriber management
  • For a paid solution, it’s affordable

Cons:

  • User interface is not user friendly
  • Not ideal for complex email marketing techniques like automation

Verdict

Our recommendation? Go for ConvertKit.

It has a lot of features that can help increase your subscribers, ConvertKit also has good workflow automation. If you are an advanced user however, Active Campaign is for you. Their automation is better than ConvertKit and has a lot of features that are just more complex and can give you more flexibility in email marketing.

However, if you are new to email marketing, the best place to start is with MailChimp, it’s free and has all the basic features you need.

 

Leave a Comment

Your email address will not be published. Required fields are marked *