On a Budget? Top 5 Free Email Marketing Tools (2019): Detailed Pros & Cons

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The best email marketing software like ConvertKit and Active Campaign are just fantastic at what they do but sadly you need to pay to be able to use them. That doesn’t mean the free software are bad, you just have to look hard enough and carefully consider the advantages and disadvantages to find out which one suits you.

Well if you’re looking to run you email marketing efforts without paying a cent, then here’s a list of free solutions which will let you send emails without spending money.

SendinBlue

SendinBlue is an email marketing platform that was developed in response to one of the biggest challenges faced by small-to-medium businesses: automating email marketing on a budget.

Key Features

  • email marketing
  • sms marketing
  • chat
  • marketing automation
  • segmentation
  • transaction email
  • CRM
  • landing pages
  • sign up forms
  • Facebook Ads
  • open and click-through reports
  • email heat map
  • A/B testing
  • real-time statistics
  • send time optimization
  • API
  • Plug-inds

Pricing Plan

Advantages and Disadvantages

Pros:

  • Easy to use
  • Create email marketing campaigns with their drag and drop editor
  • There are a number of templates available and they are mobile friendly
  • Has a workflow automation available and it’s intuitive

Cons:

  • Some of the elements like a back button on a certain tool is not always available, just minor inconsistencies

MailChimp

MailChimp is one of the first newsletter tools out there and it shows because it’s popular, especially in the western market.

Key Features

  • Campaign Sharing on Social Media
  • Comparative Data Report
  • Distribution by Time Zone
  • Advanced Segmentation
  • Merge Tags
  • Product Recommendations
  • Ready-to-Use Campaign Templates
  • Email Designer
  • 300+ app integrations
  • Industry compliance
  • Built-in security
  • All-in-one pricing

Pricing Plan

The premium plan has advanced features for pros who need more customization.

  • 200,000+ Contacts
  • unlimited audiences
  • Audience Dashboard
  • Tags & segments
  • Contact Profiles
  • Predicted Demographics
  • Customer Lifetime Value
  • Purchase Likelihood
  • Lookalike Audience Finder
  • Address finder
  • Content Studio
  • Basic Templates
  • All Pre-Built Templates
  • Remove Mailchimp Footer
  • Custom-Coded Templates
  • Custom Domains at $99.00/year
  • Email
  • Landing Pages
  • Facebook & Instagram Ads
  • Social Posting
  • Postcards
  • Pop-up Forms
  • Retargeting Ads
  • Single-Step Automations
  • Multi-Step Custom Workflows
  • Basic Reports
  • Smart Recommendations
  • Send Time Optimization
  • Delivery by Time Zone
  • A/B Testing
  • Multivariate Testing
  • Comparative Reporting
  • Knowledge Base
  • 30 days of Email Support
  • 24/7 Email & Chat Support
  • Phone Support
  • unlimited Seats
  • 3M+ Monthly Email Sends
  • Integrations with 200+ Apps
  • Mailchimp Mobile App

The standard plan includes better insights for growing business that want more customers.

  • 100,000+ Contacts
  • 5 audiences
  • Audience Dashboard
  • Tags & segments
  • Contact Profiles
  • Predicted Demographics
  • Customer Lifetime Value
  • Purchase Likelihood
  • Lookalike Audience Finder
  • Address finder
  • Content Studio
  • Basic Templates
  • All Pre-Built Templates
  • Remove Mailchimp Footer
  • Custom-Coded Templates
  • Custom Domains at $99.00/year
  • Email
  • Landing Pages
  • Facebook & Instagram Ads
  • Social Posting
  • Postcards
  • Pop-up Forms
  • Retargeting Ads
  • Single-Step Automations
  • Multi-Step Custom Workflows
  • Basic Reports
  • Smart Recommendations
  • Send Time Optimization
  • Delivery by Time Zone
  • A/B Testing
  • Knowledge Base
  • 30 days of Email Support
  • 24/7 Email & Chat Support
  • 5 Seats
  • 1.2M+ Monthly Email Sends
  • Integrations with 200+ Apps
  • Mailchimp Mobile App

The essentials plan offers must-haves features for email senders who want added support.

  • 50,000+ Contacts
  • 3 audiences
  • Audience Dashboard
  • Tags & segments
  • Contact Profiles
  • Content Studio
  • Basic Templates
  • All Pre-Built Templates
  • Remove Mailchimp Footer
  • Custom Domains at $99.00/year
  • Email
  • Landing Pages
  • Facebook & Instagram Ads
  • Social Posting
  • Postcards
  • Pop-up Forms
  • Single-Step Automations
  • Basic Reports
  • Smart Recommendations
  • A/B Testing
  • Knowledge Base
  • 30 days of Email Support
  • 24/7 Email & Chat Support
  • 3 Seats
  • 500,000+ Monthly Email Sends
  • Integrations with 200+ Apps
  • Mailchimp Mobile App

The free plan has all the basics for businesses that are just getting started.

  • 2,000+ Contacts
  • 1 audience
  • Audience Dashboard
  • Tags & segments
  • Contact Profiles
  • Content Studio
  • Basic Templates
  • Remove Mailchimp Footer
  • Custom Domains at $99.00/year
  • Email
  • Landing Pages
  • Facebook & Instagram Ads
  • Social Posting
  • Postcards
  • Pop-up Forms
  • Single-Step Automations
  • Basic Reports
  • Smart Recommendations
  • Knowledge Base
  • 30 days of Email Support
  • 1 Seat
  • 10,000+ Monthly Email Sends
  • Integrations with 200+ Apps
  • Mailchimp Mobile App

Advantages and Disadvantages

Pros:

  • For a free solution, you have all the features that you need
  • Great support and has a large community on Facebook
  • Has in-depth reporting

Cons:

  • Interface could use some improvements

MailJet

Mailjet is used by a lot of companies to send their email campaigns and transactional emails. Mailjet has a pretty some pretty solid features, which is sweet and it’s free.

Key Features

  • Segmentation
  • A/B Testing
  • Campaig
  • Unlimited number of contacts
  • Real-time email tracking
  • Delivery and Analytics Dashboard
  • One-to-one personalization
  • Delivery optimization
  • RESTful API
  • n comparison
  • Email Automation
  • Integrations with over 75 platforms and apps
  • Personalization
  • Send API
  • Deliverability Experts
  • Parse API
  • Template Gallery
  • Advanced Statistics
  • SMTP Relay
  • Dedicated IP
  • Real-time transactional email monitoring
  • Templating language
  • Automated Worklows
  • Event API
  • Dedicated API Support
  • Real-Time Collaboration
  • Comments
  • Publication Request
  • Role Management

Pricing Plan

The free plan has no trial expiry and does not require a credit card.

  • Unlimited Contacts
  • APIs, SMTP Relay, Webhooks
  • Advanced Email Editor
  • Advanced Statistics

The basic plan has all the core features for a very affordable price.

  • All Free plan features
  • No daily sending limits
  • Online Customer Support
  • No Mailjet logo

The premium plan includes advanced features to leverage your email strategy.

  • All Basic plan features
  • Segmentation
  • A/B Testing
  • Marketing Automation
  • Multi-user collaboration

The enterprise plan offers a customized solution for high-volume senders.

  • All Premium plan features
  • Dedicated Customer Success Manager
  • Robust Infrastructure
  • Rock-solid deliverability
  • Custom onboarding & migration
  • Service Level Agreement
  • Delivery & Integration Experts
  • Custom number of users and advanced permissions

Advantages and Disadvantages

Pros:

  • Easy to use and clean dashboard
  • Their drag and drop editor is user friendly
  • Reports are fairly good, it gives you details of openers, clickers, bouncers etc.

Cons:

  • List management is not the best

MailerLite

MailerLite is a relatively new email marketing platform. It is simple, clean and functional. Which is a good thing too, also did I mention they have free forever plan?

Key Features

  • Drag & Drop Newsletter Editor
  • Custom HTML Editor
  • Rich Text Editor
  • Newsletter templates
  • Built-in photo editing
  • File Manager
  • Mobile-Friendly Email Newsletters
  • Ecommerce Campaigns
  • Pop-up Subscribe Forms
  • Landing Pages
  • Embedded Signup Forms
  • Subscriber Management
  • Unsubscribe Page Builder
  • Email Automation
  • RSS Campaigns
  • Deliver by Timezone
  • Auto Resend
  • A/B Split Testing
  • Segmentation
  • Personalization
  • Interest Groups (Tagging)
  • Email Newsletter Reports
  • Click maps
  • Opens by Location
  • Integrations
  • Developer API
  • User Permissions
  • iPad Subscribe App
  • Premium Support
  • Dedicated IP
  • Custom Email Template
  • Custom Landing Page Design

Pricing Plan

The paid plans include the following:

  • knowledge base
  • video tutorials
  • email support 24/7
  • live chat surpport 24/7
  • premium support
  • drag and drop editor
  • rich text editor
  • built-in photo editing
  • file manager
  • mobile-friendly email newsletters
  • removal of mailer lite logo
  • custom HTML editor
  • newsletter templates
  • custom design template
  • landing pages
  • use custom domains
  • embedded sign up forms
  • pop-up subscribe forms
  • promotion pop-ups
  • subscriber management
  • unsubscribe page builder
  • email automation
  • advanced segmentation
  • interest groups
  • RSS campaigns
  • A/B testing
  • auto resend
  • deliver by time zone
  • dedicated IP
  • email campaign reports
  • click maps
  • opens by location
  • surveys
  • domain authentication
  • multi-user accounts
  • user permissions
  • integrations
  • API

The free plans include the following:

  • knowledge base
  • video tutorials
  • email support 24/7
  • ldrag and drop editor
  • rich text editor
  • built-in photo editing
  • file manager
  • mobile-friendly email newsletters
  • landing pages
  • embedded sign up forms
  • pop-up subscribe forms
  • subscriber management
  • unsubscribe page builder
  • email automation
  • advanced segmentation
  • interest groups
  • RSS campaigns
  • A/B testing
  • email campaign reports
  • surveys
  • domain authentication
  • multi-user accounts
  • user permissions
  • integrations
  • API

Advantages and Disadvantages

Pros:

  • Easy to use interface
  • All features are available on free plan
  • They have a wide variety of webforms available

Cons:

  • No advanced marketing automation

Final Thoughts

In conclusion, the best ones are not free, but you can still get the second best with this list. You must understand that using a free email marketing program usually has limitations and drawbacks. If you want to get the best out of email marketing, you have to pay real money.

So, there you go, we hope this list of the best free email marketing software can help you out in a big way. A word of advice why not try out all the email marketing apps here on the list by clicking on the below before deciding which one to go for.

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