MailerLite – Pros and Cons (Full 2019 Review)

Get started with your email marketing through MailerLite

What Is MailerLite?

MailerLite is an email marketing software directed towards small businesses, giving them a robust and powerful platform that is easy to use and easily complements existing content features professional email marketers look for in an email marketing software like the email builder, email automation, landing pages and pop-ups.

MailerLite was founded in 2009 by Ignas Rubežius at Lithuania. In the first year, MailerLite’s revenue was 1,652 EUR and it took them 3 years to hit the first million. 600,000 businesses, startups and freelancers around the world trust MailerLite. They send more than 1 billion emails every month.

Basic Features

  • Drag & Drop Newsletter Editor
  • Custom HTML Editor
  • Rich Text Editor
  • Newsletter templates
  • Built-in photo editing
  • File Manager
  • Mobile-Friendly Email Newsletters
  • Ecommerce Campaigns
  • Pop-up Subscribe Forms
  • Landing Pages
  • Embedded Signup Forms
  • Subscriber Management
  • Unsubscribe Page Builder
  • Email Automation
  • RSS Campaigns
  • Deliver by Timezone
  • Auto Resend
  • A/B Split Testing
  • Segmentation
  • Personalization
  • Interest Groups (Tagging)
  • Email Newsletter Reports
  • Click maps
  • Opens by Location
  • Integrations
  • Developer API
  • User Permissions
  • iPad Subscribe App
  • Premium Support
  • Dedicated IP
  • Custom Email Template
  • Custom Landing Page Design

What’s in store for you at MailerLite

You are definitely in for a treat when you give MailerLite a try.

Clean and minimalist dashboard

friend referral program

Other Features

Moreover, you can also choose from the following functions. Of course, depending on what your goals are. As an example, we’ll show you how to create a campaign.

  1. To create a campaign, choose from the available campaign types: regular, A/B split, auto resend or RSS campaign. Then, provide the necessary details.

  1. Choose an email design. Go for an email designer that is the most convenient for you.

  1. Next, input and edit the content.

How much does mailerlite cost?

The paid plans include the following:

  • knowledge base
  • video tutorials
  • email support 24/7
  • live chat surpport 24/7
  • premium support
  • drag and drop editor
  • rich text editor
  • built-in photo editing
  • file manager
  • mobile-friendly email newsletters
  • removal of mailer lite logo
  • custom HTML editor
  • newsletter templates
  • custom design template
  • landing pages
  • use custom domains
  • embedded sign up forms
  • pop-up subscribe forms
  • promotion pop-ups
  • subscriber management
  • unsubscribe page builder
  • email automation
  • advanced segmentation
  • interest groups
  • RSS campaigns
  • A/B testing
  • auto resend
  • deliver by time zone
  • dedicated IP
  • email campaign reports
  • click maps
  • opens by location
  • surveys
  • domain authentication
  • multi-user accounts
  • user permissions
  • integrations
  • API

The free plans include the following:

  • knowledge base
  • video tutorials
  • email support 24/7
  • ldrag and drop editor
  • rich text editor
  • built-in photo editing
  • file manager
  • mobile-friendly email newsletters
  • landing pages
  • embedded sign up forms
  • pop-up subscribe forms
  • subscriber management
  • unsubscribe page builder
  • email automation
  • advanced segmentation
  • interest groups
  • RSS campaigns
  • A/B testing
  • email campaign reports
  • surveys
  • domain authentication
  • multi-user accounts
  • user permissions
  • integrations
  • API

What are the advantages and disadvantages of using MailerLite?

Pros:

  • They offer a free plan
  • Easy to use interface
  • Easily create and design landing pages

Cons:

  • Support not the best
  • Only few templates available for the forms
  • Limited features available on free plan, like for the promotions, they are not available on the free plan

Happy reviews from mailerlite users

“I’m new to MailerLite and have only sent a few newsletters so far, but I’m very satisfied. The platform is very user friendly. I have used Mailchimp for many years because of it’s free plan, but with their recent changes I had to look for other playgrounds. MailerLite has a free tier and seems to be ideal. Yes, they do have a bit strict policies regarding consent from your list, but that makes perfectly sense to me. I had no problems signing up or being approved.
I believe MailerLite can take over a great part of their competitors customers.”
– Simon

“MailerLite has been excellent so far. I decided to look for an alternative to MailChimp after my account got suspended and their customer services failed to help me get back up and running. I start essentially from scratch with MailerLite, with a very small list so I am only using the basic features. However, the experience is equal to and in many place superior to MailChimp and I have found the template/email builder a much easier tool to use. I would highly recommend using MailerLite if you’re new to email marketing or a small business looking to get up and running fast.” – George

“So far so good. I have set up my email sequence and found the workflow system to be brilliant. I have been with some of the top autoresponders but have never seen it laid out like this. Also to be able to set actions in this way is superb. It’s early day’s for me but I’m loving it. The emails when delivered to your inbox look great as well. Support has also been excellent.” – Trevor

“I am one of the free customers with less than 500 subscribers. I am so grateful for service, for the integrations that they have, for the chat support, and for the regular webinars. This email service has allowed me to send good looking emails (campaigns) keeping my own branding. I am truly grateful for this service. I have referred other small businesses to Mailerlite and will continue to do this.” – Beth

“I have been searching for a site that would be the most cost effective for my company. I looked around at a handful of different sites and this is easily the best option! What I love about this site is the have a Chat screen to communicate with a Rep for any questions, and they are FAST and provided the information I needed. I worked with Milda and she is fantastic! So excited to use this site to its full potential!” – Valerie

“Top 3 points about MailerLite (but there are ofc more than just 3)
– Customer Support is always available via chat (I have no clue how they are doing it, I work from different time zones)
– Every newsletter is a super ease, from adding subscribers, to manage them in groups, to set up the newsletter together, to edit and test content, awesome
– Value for money. Check out the pricing page. Best bang for the bug in the industry!”
– Felix
Final thoughts on mailerlite

MailerLite really great in the areas of user experience and simplicity, and it has features for most small business needs. Of course, being cheaper than a lot of other tools means that there are some drawbacks: Some of the features are not available on the free plan and the automation editor needs some improvement.

Basically, MailerLite is a good tool and with the paid plan you can fully appreciate its features and if that’s what you’re after, then look no further.

Try Mailerlite Today

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